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      Authentic Beauty Concept Amplify Cleanser 50 ml
      Unveil the true volume potential of your hair with Authentic Beauty Concept Amplify Cleanser. This paraben- and sulfate-free hair cleanser gently removes impurities, leaving your hair effortlessly manageable with a fuller feel. The formula with Matcha Extract provides a light hair feel whilst maintaining the hair's natural shine. Elevate your hair care with Authentic Beauty Concept for revitalized, voluminous hair with a pleasant citrus scent.
      IDH 3076220

      Size (6 options)

      50 ml
      1000 ml
      300 ml
      50 ml
      50 ml
      1000 ml

      PURE FORMULAS
      We believe what you leave out is as important as what you put in. Our products are vegan*, registered by the Vegan Society™, as well as free from sulfates**, parabens, mineral oils and silicones. Products with integrity. Pure, natural, simple, pleasant, carefully selected.
      * All formulas are vegan, except Gritty Wax Paste and Shaping Cream containing Beeswax & Amplify Mousse containing Chitosan. We aim to be vegan also in these three formulas by the end of 2021. All vegan products are registered by the Vegan Society™.
      ** sulfate surfactants

      AUTHENTIC HAIR
      It’s what you don’t see that makes the difference. It’s about enhancing the natural beauty that is already there. Effortless in every way, perfectly (im)perfect loose textures.

      Key Benefits

      • ▪ For fine hair
      • ▪ Transparent formula with Matcha Extract deeply cleanses hair
      • ▪ Leaves the hair soft, yet manageable
      • ▪ For a fuller hair feel
      • ▪ Free from silicones & sulfate surfactants

      Technology

      Matcha Extract & Caffein form an energizing complex in the formula, helping to boost volume.

      Specifications

      EAN/GTIN
      42507840

      Brand
      AuthenticBeautyConcept

      Dimensions
      Height: 78.0mm, Width: 37.0mm, Depth: 37.0mm

      Weight
      0.059 KGM

      Shampoo:Aqua (Water, Eau), Cocamidopropyl Betaine, Sodium Methyl Cocoyl Taurate, Coco-Glucoside, Sodium Methyl 2-Sulfolaurate, Sodium Chloride, PEG-120 Methyl Glucose Dioleate, Camellia Sinensis Leaf Extract, Citrus Aurantifolia (Lime) Fruit Extract, Panthenol, Caffeine, Guar Hydroxypropyltrimonium Chloride, Caprylyl/Capryl Glucoside, Citric Acid, Parfum (Fragrance), Sodium Benzoate, Coconut Acid, Tetramethyl Acetyloctahydronaphthalenes, Disodium 2-Sulfolaurate, Glycerin, Sodium Sulfate, Limonene, Citrus Limon (Lemon) Peel Oil, Cocamidopropyl Dimethylamine, Citrus Aurantium Peel Oil, Sodium Glycolate, Linalool, Pinene, Sodium Hydroxide, Linalyl Acetate, Propylene Glycol

      How To Use

      Lather into wet hair. Rinse thoroughly.

      ABC Amplify

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      ©2026 Henkel Norden AB | Trademarks and brands are the property of their respective owners. For professionals only.

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