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      WE BELIEVE IN AUTHENTIC BEAUTY

      Authentic Beauty Concept is a holistic premium brand co-created with a unique hairdresser collective to start a new path to authentic beauty. Discover our beliefs.
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      Care Ranges

      ABC ambassador

      • Glow for coloured hair

        Date and cinnamon extracts to enhance colour and add natural glow. 
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      • Hydrate for dry hair

        Mango for antioxidants and basil for soothing care, a hydrating formula to regenerate and revitalise hair. 
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      • Replenish for damages hair

        Hair needs the right food and energy, formulated with maple and pecan extracts to restore shine and deeply nourish. 
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      • Amplify for fine hair

        With antioxidant-rich green tea and a fresh touch of lime, this formula adds body and volume with lightweight care. 
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      • All hair & scalp types

        To complement our ranges tailored to individual hair types, we created a selection of carefully formulated products that provide a mindful experience for everyone. 
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      ABC Embrace styling

      EMBRACE STYLING

      When we decided that we wanted to create a high-performance styling range, pure as well as effective, the topic of nature meets science immediately took over the conversation.
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      BEYOND HAIR

      Authentic Beauty Concept is more than products and it goes beyond hair. Inspired by a community who believes in the same values, we wanted to create a holistic experience of authentic beauty.
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      ABC Beyond hair

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      WANT TO KNOW MORE ABOUT Authentic Beauty Concept?

      Contact us
      We're sorry, but there was a technical issue, and your contact form could not be submitted. Please try again later.
      30
      40
      Prices and Contract
      My Order
      Product Question
      My Invoice
      Technical Support
      Complain
      Other
      Returns
      Damaged Goods
      Billing or Invoicing
      Other
      Account
      Website Issue
      Other
      Authentic Beauty Concept
      Schwarzkopf Professional
      STMNT
      Other
      500

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