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      Authentic Beauty Concept Deep Cleansing Shampoo 300 ml
      Experience Authentic Beauty Concept Deep Cleansing Shampoo - a sulfate, paraben, and silicone-free cleanser that removes environmental impurities product build-up residues and greasiness, leaving hair refreshed with a floral scent. Infused with a sulfate-free surfactant, C14-16 Olefin Sulfonate, known for high foaming and emulsifying properties, to remove dirt, oils, and pollutants. The formula mixes well with water to remove dirt, oils, and pollutants so they can be rinsed away.
      IDH 2718175

      Size (2 options)

      300 ml
      300 ml

      PURE FORMULAS
      We believe what you leave out is as important as what you put in. Our products are vegan*, registered by the Vegan Society™, as well as free from sulfates**, parabens, mineral oils and silicones. Products with integrity. Pure, natural, simple, pleasant, carefully selected.
      * All formulas are vegan, except Gritty Wax Paste and Shaping Cream containing Beeswax & Amplify Mousse containing Chitosan. We aim to be vegan also in these three formulas by the end of 2021. All vegan products are registered by the Vegan Society™.
      ** sulfate surfactants

      AUTHENTIC HAIR
      It’s what you don’t see that makes the difference. It’s about enhancing the natural beauty that is already there. Effortless in every way, perfectly (im)perfect loose textures.

      Key Benefits

      • ▪ For all hair types
      • ▪ Removes impurities
      • ▪ Gets rid of build up greasiness
      • ▪ Free from sulfate surfactants & silicones

      Technology

      We’ve added a specially selected sulfate-free surfactant (C14-16 Olefin Sulfonate), which is a well-known cleansing agent with the ability for high foaming and a well-emulsifying properties. The formula mixes well with water to remove dirt, oils, and pollutants so they can be rinsed away.

      Specifications

      EAN/GTIN
      42366898

      Brand
      AuthenticBeautyConcept

      Dimensions
      Height: 193.0mm, Width: 52.0mm, Depth: 52.0mm

      Weight
      0.33 KGM

      Shampoo:Aqua (Water, Eau), Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Sodium Methyl Cocoyl Taurate, Sodium Chloride, PEG-120 Methyl Glucose Dioleate, Panthenol, Oryza Sativa (Rice) Extract, Parfum (Fragrance), Sodium Benzoate, Citric Acid, PEG-7 Glyceryl Cocoate, Coconut Acid, Glycerin, Guar Hydroxypropyltrimonium Chloride, Geraniol, Linalool, Propylene Glycol

      How To Use

      Lather into wet hair. Rinse thoroughly.

      ABC All Hair Types

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      ©2026 Henkel Norden AB | Trademarks and brands are the property of their respective owners. For professionals only.

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