Skip to content
Recent searches
      Contact us

      Authentic Beauty Concept Shaping Cream 150 ml
      Discover Authentic Beauty Concept Shaping Cream - a paraben and artificial waxes-free formula meticulously crafted to elevate your styling experience. This versatile styling cream with medium hold effortlessly dresses out and defines natural textures and lived-in looks. It provides shapeable, flexible hold, accentuating your hair's natural structure without overburdening.

      Indulge in the nourishing benefits of natural Japan Wax, Shea Butter, and an ECOCERT® emollient. This formula helps protect your hair from heat damage up to 230°C, making it an ideal choice for your everyday styling routine.

      Elevate your hair game with Authentic Beauty Concept and embrace the true essence of effortlessly beautiful and well-defined looks.
      IDH 3051995

      Size (2 options)

      30 ml
      150 ml

      PURE FORMULAS
      We believe what you leave out is as important as what you put in. Our products are vegan*, registered by the Vegan Society™, as well as free from sulfates**, parabens, mineral oils and silicones. Products with integrity. Pure, natural, simple, pleasant, carefully selected.
      * All formulas are vegan, except Gritty Wax Paste and Shaping Cream containing Beeswax & Amplify Mousse containing Chitosan. We aim to be vegan also in these three formulas by the end of 2020. All vegan products are registered by the Vegan Society™.
      ** sulfate surfactants

      AUTHENTIC HAIR
      It’s what you don’t see that makes the difference. It’s about enhancing the natural beauty that is already there. Effortless in every way, perfectly (im)perfect loose textures.

      Key Benefits

      • ▪ For all hair types. Ideal also for unruly, frizzy hair.
      • ▪ Helps to dress out and defines natural textures and lived-in looks
      • ▪ Gives shapeable flexible hold
      • ▪ Accentuates the natural hair structure without overburdening
      • ▪ Free from artificial waxes

      Technology

      Created with natural Japan Wax, Shea Butter and an ECOCERT® emollient.

      Specifications

      EAN/GTIN
      42367529

      Brand
      AuthenticBeautyConcept

      Dimensions
      Height: 191.0mm, Width: 62.0mm, Depth: 40.0mm

      Weight
      0.166 KGM

      Styling Cream/Gel:Aqua (Water, Eau), PVP, Isopropyl Myristate, Steareth-21, Butyrospermum Parkii (Shea) Butter, Rhus Verniciflua Peel Cera (Rhus Verniciflua Peel Wax), Methylpropanediol, Phenoxyethanol, Ethylhexylglycerin, Carbomer, Parfum (Fragrance), Aminomethyl Propanol, Caprylhydroxamic Acid, Tetramethyl Acetyloctahydronaphthalenes, Geraniol, Linalyl Acetate, Dimethyl Phenethyl Acetate, Camphor

      How To Use

      Apply to towel-dried hair and blow-dry with a brush or fingers.

      ABC Styling

      SHOP BY BRAND

      SHOP BY BRAND

      SUPPORT

      LEGAL

      ©2026 Henkel Norden AB | Trademarks and brands are the property of their respective owners. For professionals only.

      For every you.